The halftime show is definitely meant more women though. I think for me and other football fans, halftime at the super bowl is a time to get a quick nap, check e-mail, or refill on snacks.

This has more to do with marketing than it does with men in general.

I wrote this to take a look at how advertisers think they can snare a male audience during a broadcast event which is (somewhat incorrectly) perceived to be viewed only by men. I think the things I listed in here say a lot more about marketing trends and the stereotypical profile of the male consumer than anything else.

Not quite sure what in here could be construed as “man hate”

On a side note, I liked the thing you wrote about wanting to bold the period on the Danica Patrick comment.

3rd place: E*Trade: Talking Baby;
2nd place: Bud Light: Drinkability (and I don’t even drink);
Winner: Teleflora: Talking Flower

I thought the worst commercials were all the GoDaddy commercials and I am not just saying that after reading your article but I tweeted it on Monday.

Anyway, I thought it was well known that the game is primarily meant for men and the commercials and half time show were meant for women and children. So again, what is up w/ the man hate?